They took a civilization based on pillaging, plundering and narcotic mushrooms and gave us the Nobel Prize, IKEA, Ericsson, LEGO and Absolut. The violence is gone, but modern Vikings still have an ingenious and slightly blasphemous approach to making a name for their companies, products and causes. It's method without the madness. It's old, it's new and it works.
The Viking Manifesto explains why competition is nonsense, why reward and punishment don't work and why money doesn't really make the world go round...
Make a note: The Vikings are back and this time they mean business.
English (original language)
Cyan, Marshall Cavendish, UK
Commonwealth Publishing, Taiwan
Grand China Publishing House, P.R.C.
Gruppa IDT, Russia
Redline Wirtshcaft, Germany
Alienta, Planeta DeAgostini, Spain
Het Specturm, The Netherlands
Helion SA,. Poland
Ever Rich Publishing, Korea
R. Grupe, Lithuania
Etas, RCS Group
Ei Publishing, Japan
PT Info Cahaya Hero
In two decades of brand building, Steve Strid has worked with multinationals such as Sandvik and Absolut Vodka (a client for 17 years) to start-ups such as Light My Fire. In that time, he has done everything from copywriting to creating complete brand strategies and global platforms. Technically a marketing book, The Viking Manifesto has over the years found a broader audience around the world and has been translated to 17 languages. Steve Strid has also written numerous articles for such prestigious publications as The Guardian, The Times, The Los Angeles Times and Reflexions. Born and raised in California, he has spent the last three decades in Europe.
"A welcome invasion...a new book on the success of a modern invasion..."
"Not only entertaining, but explains why SAAB and other Swedish brands have become cultural icons..."
"How to create PR that no one sees...and profit..."
"Vikingerne viste vejen..."