- THE VIKING MANIFESTO
Inspired by the book of the same title, a lively discussion of how small players can conquer big markets: past, present and future.
- 38 MINUTES ON WHY TIME MANAGEMENT IS MOSTLY NONSENSE
A different look at time and how we can improve both our jobs and our lives.
- 10 MYTHS AND MSICONCEPTIONS THAT ARE HOLDING YOU AND YOUR COMPANY BACK
This lecture spawned the now legendary response to the phrase "Think outside of the box" - "Psst, there is no box..."
- 7 WAYS OF PROTECTING YOUR INNOVATION WITHOUT A PATENT (AND OTHER START-UP TIPS...)
Some obvious and not-so-obvious ways for start-ups to protect their secret sauce in an age when any technology can be copied in weeks.
- CONFESSIONS OF AN ADMAN FROM ANOTHER COUNTRY
From a chainsaw convention to a rhino run amok, anecdotes from 20 years of advertising with lessons for today's marketers.
The Stockholm School of Economics
EADA Business School (Barcelona)
The Absolut Vodka Company
Light My Fire
Jonsered / Husqvarna Chainsaws (!)