- THE VIKING MANIFESTO
Translated into 17 languages, “The Viking Manifesto” is still the only book on marketing with sex, drugs and violence. This lecture takes the book one step further explaining how small players conquer big markets: past, present and future.
- 38 MINUTES ON WHY TIME MANAGEMENT IS MOSTLY NONSENSE
A different look at time and how we can improve both our jobs and our lives.
- 10 MYTHS AND MISCONCEPTIONS THAT ARE HOLDING YOU AND YOUR COMPANY BACK
This lecture spawned the now legendary response to the phrase "Think outside of the box" -> "Psst, there is no box..."
- 7 WAYS OF PROTECTING YOUR INNOVATION WITHOUT A PATENT (AND OTHER START-UP TIPS...)
Some obvious and not-so-obvious ways for start-ups to protect their secret sauce in an age when any technology can be copied in weeks.
- CONFESSIONS OF AN ADMAN FROM ANOTHER CENTURY
From a chainsaw convention to a rhino run amok, anecdotes from 20 years of advertising with lessons for today's marketers.
The Stockholm School of Economics
EADA Business School (Barcelona)
The Absolut Vodka Company
Light My Fire
Jonsered / Husqvarna (...chainsaws!)